This week, I thought I’d share a round-up of our recent PR and networking activity.
Trade Fair
We took the plunge at the back end of 2021 to show at the Business Revival Series at the Excel, London, in March 2022. This was by far the biggest marketing activity we’ve undertaken, so we teamed up with fellow WSI Internet Consultant, Meadow Doyen, for the 2 days. We had a great event, speaking with both visitors and exhibitors from businesses ranging from wellness consultants to cyber security specialists, health and safety advisors and business growth experts – all seeking inspiration as to what they should be focusing on to grow their businesses as we (hopefully) come out of the pandemic.
A huge thanks to Dave Reynolds from Pollyprint in Northfields for creating our fabulous stand for us.
As part of the show, we were offered a speaker slot, where Peter spoke about “How to make your website rock for 2022”. We covered search trends, some user experience tips, and the 10 actions you can take to make your website up it’s game for 2022. The presentation was very well received on the day, so we’ve made a recording available for you to download here.
Press
Our first foray into advertorial was in Your Business magazine. Your Business is distributed to business owners across the UK, and is widely available in places such as airport lounges, supermarkets and shared workspaces. Part of our USP is about “simplifying the internet”, so we talked about digital marketing without the jargon.
In February this year, we also had a piece in the Daily Telegraph (sorry about the rubbish image – but at least it’s legible!). We were asked about the problems we solve as Digital Marketers – Generate more Sales; Build brand awareness; Communicate more effectively online and Build Marketing Strategies – and it was great to have the opportunity to showcase some comments from our customers as part of this piece:
In March, it was great to be recognized amongst my WSI compatriots from the US, Canada and South Africa as one of “The Women in Franchising” by the Franchise Journal. I was interviewed about how I work with “power partners”, and how we add value every step of the way to our clients.
Memberships and Associations
The first membership we joined was with the Federation of Small Businesses (FSB). The support they provide to the smaller members of the business community is incredible – advice on legal matters, policies, tax, HR, influencing local councils, as well as hosting a brilliant nationwide networking community.
We were very excited to be shortlisted as finalists for London Digital / e-commerce Business of the Year for 2022 by the FSB earlier this month.
We are also members of the Hounslow Chamber of Commerce. The name is a bit of a misnoma, as this highly influential chamber covers Hounslow, Ealing and Hammersmith, so should really be called West London Chamber of Commerce!
Hounslow chamber supports businesses by sharing local business news and contacts, as well as lobbying local government on behalf of local business interests. They also host events throughout the year – including the Hounslow Festival of Business. Last night they held a fantastic event at Sky to celebrate International Women’s Week – it was truly inspirational!
We’re always happy to have a (non-salesy) chat with businesses in our local boroughs about their business challenges and digital marketing goals.
As part of our local marketing campaign, I’ve also joined the Northfields BNI (Business Network International) – this is a relatively new group covering the Ealing / Chiswick area which has a few “hard to find” seats remaining ready to be snapped up – we have already developed the core of a strong power team across the digital skills areas. Even better, we meet on a Wednesday lunchtime, not at the crack of dawn! Please do contact me if you want to know more.
Getting even more hyper-local, I can’t not mention Chiswick Business Network, run by the lovely Jeannie Shapiro. I’ve met some fantastic local business entrepreneurs through Jeannie, and thoroughly enjoy exchanging hints and tips for growing our businesses within this community.
Eating our own dog food
Of course, not all of our marketing activity has been in real life – it’s just a lovely addition to the SEO, paid search, email and social media activity that drives our Digital Marketing business.
What marketing activity you are trialling as things return slowly to normality? Please do contact us for a chat if you want to talk about any of our digital marketing services.
