WSI Digital Advisors
Solutions to your digital marketing problems
We are Peter and Nicky McKenna and we own WSI Digital Advisors, a digital marketing business based in the UK.
We help you to use the internet to win more leads and sales so you can grow your business.
We are experienced operators – Peter has been at the forefront of ecommerce in the the UK since 2000 whilst Nicky has been a business leader trading multichannel retailers for a similar period of time.
We are bringing our business acumen and skill to the Digital Marketing services sector. We help you to cut through the jargon, so that you can see what is making a difference to your business, and we advise on strategies to help you grow further.
We don’t believe in the “one-size-fits-all” approach to digital marketing – Every brand and every business is different. We use our online commercial experience and the technical expertise of the WSI network to recommend and deliver a strategy based on your individual business needs and budget.
Our promise : If a service we offer isn’t realistically going to help you generate more business via your website, we won’t sell it to you.
We are a full service agency but our specialisms are:
> Digital Strategy Reviews and Roadmaps
> Website Builds
> Paid Search Campaigns (Google Ads, Facebook Ads) – solutions to fit small businesses to large enterprises
> SEO – getting found locally and nationally – tailored and packaged solutions for every budget
> Content Marketing – creating personalised content for your site
> Email Marketing and CRM setup
> LinkedIn Selling Training
Every business now needs a 24/7 online window to your world – that’s what your customers expect.
We are part of the world’s Largest and Most Experienced Digital Marketing Agency Network - Here are some of our client stories here in the UK.
New Digital Strategy
Bisham Consulting is an independent supply chain consultancy firm, who deliver commercial, practical, operationally proven results for their clients in the UK and Ireland, Pan-European and around the World.
Bisham decided to take a purposeful approach in how they used digital channels to develop new business and approached WSIDA. Our first step as usual was to ask the experts - we surveyed their consultant base, and used that with our expertise to build a new digital communications strategy, develop a proof of concept campaign to demonstrate the techniques and developed a new skill set within the Bisham team to utilise digital comms going forward.
The learning process delivered a low risk path for Bisham to start to understand and leverage digital channels in a business area dominated by personal relationships.
“WSI Digital Advisors have been working with us for over a year on our Digital marketing. They are very knowledgeable, professional, creative and approachable and have developed a strategy that we are very happy with. We are now starting to see the real benefits of this strategy and would definitely recommend them to other companies." Caren Tomkins, Bisham Consulting
Visit Bisham's Site
Over 100% increase in Green Fee bookings
West Middlesex Golf Club in London had a problem – the club had poor visibility in the area for new members looking for a club to join, and also for casual golfers looking for a place to play on any given weekend. They engaged WSI Digital Advisors to see if we could make a difference.
Our first step was to ask the experts - we surveyed the existing members about what changes were desirable for a golfer coming to a club, and used that to build a new website, we then put together a marketing plan using a combination of Google Ads and email marketing to help recruit new members and also to tactically bring in casual golfers when there were free tee-times. This allowed the club to move away from third party website dependence and cost. This has delivered more than 100% year on year uplift in green fees when used.
“It was great to work with Peter and the team who really listened to what we were trying to achieve online, and talked to us without any of the jargon." - Richard Piggott, General Manager
Visit the New Site
From a Startup to their first Festival
In Early 2021, Polly and Becky had an idea for an LGBTQI events company and contacted WSI Digital Advisors for help. Within 8 weeks Out and About was live online and selling tickets through their site to events they set up across the UK.
Now in June 2022, they are running their first festival, Out and Wild! WSI Digital Advisors has built the site, and helped maximise online exposure, using Google and Facebook ad campaigns tactically alongside Polly and the team’s extensive use of social media.
Visit the Out and About Site
Generated Over 136 Million Brand Impressions
Sunsweet is a brand recognized around the globe, yet they were definitely struggling with brand consistency across their European markets. Partnering with WSI enabled them to skillfully overhaul their digital presence, bring unity across their website and social media campaigns, and exponentially increase their brand reach and generate conversion rates well beyond industry benchmarks. In fact, WSI’s work with Sunsweet earned them a WMA WebAward for the Food Industry Standard of Excellence category.
Learn Why Sunsweet is HappyInsights from our global Digital Marketing Network applied to your local business
With offices across the world and more than two decades of digital marketing experience, your WSI Consultant brings deep expertise and insights directly to your marketing strategy.
We can tap into the collective brainpower of the WSI network, with experts and offices across the world, we’re on the global pulse of digital marketing.
We may be an international company, but our digital strategies are designed with our Local Market in mind. It’s your strategy, for your market and local clientele.
Some of our amazing partners helping to execute your vision
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