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Think Local to make yourself visible in Search

3 MINUTES TO READ
Think Local to make yourself visible in Search
Summary: Think Local to make yourself visible in Search - Improve your local search results on Google using these ideas.

What do you mean by Local Search

Local search means being found when someone is looking for something in the local market you serve. It is perfect for businesses that are geographically focused because local search:

  • Builds Loyalty and Develops trust in your customers
  • Increases visibility, site traffic, leads, and store footfall
  • Don’t try to compete with Amazon – use your home advantage

Why is this important?

  • 46% of all Google searchers are after something local.
  • “Near me” searches grew by 900% over two years.
  • Local searches in almost half of cases deliver an in-store visit (physical or online) within one day.

Four Types of Search Results

The areas of the Google local search results page where you can potentially get your business listed include:

  • Google My Business maps. Even though every business can have a free business profile on Google, far too many businesses have not claimed their listings. 90% of consumers use GMB to find a local company.
  • Local search engine optimization uses a set of ranking criteria to deliver ranked results – proximity, relevance, and prominence (the quality of your website) – maximise these so Google returns your business at the top of the page.
  • PPC – you can target paid search to very small geographical areas – Each time someone clicks on your search result, you pay a fee to Google.
  • Google Guaranteed listings have earned a rotation at the top of the page for local searches.

 

Example of a Google SERPS page with Google My Business listing

 

Seven Things to get you going

Get your business listed on one or more of these four prized spots of the first page of local search results.

1. Think Phone First

Make sure your site is mobile friendly – most local searches are done on phones. (we can help you check if you are up to speed)

2. Include Your Address on Your Website

If you are a one site business then add it to your contact page and website footer. If you have more than one, use a “Locations” page to list each address, and create a unique page for each. Make sure you include Schema Markup to your site tells search engines precisely what your business name is, your logo, address, phone numbers, operating hours, and more – don’t leave it to chance

3. Create your Google My Business Listing

By far the most important action for local SEO. It’s an easy way to get a first page search result on a local business with these steps:

  1. Claim your listing
  2. Complete all your business details
  3. Upload your logo and some images.
  4. When reviews come then respond and react to them.
  5. Enable the additional features, e.g. chat, social
  6. Then create Google posts on your profile
  7. Last but not least – take advantage of Google My Business’ reporting and analysis platforms – they will email you about this every month anyway!

4. Add Content for your customers

Lots of fresh content that is relevant to the location is a great way to make yourself noticed.

5. Use Business Citations

This is the fancy name for name, address, and phone information – key to boosting your ranking.

6. Optimize for Voice

Because most local searches are done by phone, people are increasingly using voice-activated search. You need to be specific here and conversational

7. Google Guaranteed

This certification that gives prospects additional confidence in your business – this is most relevant in local services and unlike the other points – you have to pay for it..

If you want assistance on targeting local search to boost your bottom line, or any other digital marketing strategies, contact us for a chat.

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