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Understanding Google’s Latest Search Results Page Update : A Comprehensive Guide
Google have updated the appearance of their search results pages for 2023 - here is our comprehensive guide as to what has changed, why, and what is new to look out for!
Why PPC is a Game-Changer for Lead Generation
5 reasons why Pay Per Click Advertising is so powerful for lead generation.
How to tell if content is written by AI
5 hints that a piece of content has been written by ChatGPT
Most Popular Articles
- Understanding Google’s Latest Search Results Page Update : A Comprehensive GuideDecember 4, 2023 | 4 MINUTES TO READ
- Why PPC is a Game-Changer for Lead GenerationNovember 27, 2023 | 2 MINUTES TO READ
- How to tell if content is written by AINovember 20, 2023 | 3 MINUTES TO READ
- Watch out for these common mistakes with GA4November 13, 2023 | 3 MINUTES TO READ
- Get started with AI in your business!November 6, 2023 | 3 MINUTES TO READ
Watch out for these common mistakes with GA4
WSI has been working with GA4 since its launch and has identified some common mistakes to be aware of that businesses make when setting up the platform.
Get started with AI in your business!
We recognise that people buy from people, so when our customers are talking to us about how to get started with AI for their business, what do they want to know?
How to use negative keywords to target your PPC campaigns
Using negative keywords in your PPC campaigns can be a powerful tool for boosting click-through rates and driving good quality traffic to your site.
Which are the best advertising platforms for B2B?
If you're not seeing the desired results from your current advertisements, it may be time to reassess your strategy or explore other digital advertising platforms.
Whose customer journey are your prospects on?
Why you should map your customer journey, and how to use a customer journey map to improve your sales pipeline.
How will AI affect your Google rankings?
AI is changing SEO. Here are our 8 principles for keeping your hard earned organic search engine rankings in the age of AI.