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Why PPC is a Game-Changer for Lead Generation
5 reasons why Pay Per Click Advertising is so powerful for lead generation.
How to tell if content is written by AI
5 hints that a piece of content has been written by ChatGPT
Watch out for these common mistakes with GA4
WSI has been working with GA4 since its launch and has identified some common mistakes to be aware of that businesses make when setting up the platform.
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- Why PPC is a Game-Changer for Lead GenerationNovember 27, 2023 | 2 MINUTES TO READ
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- How to use negative keywords to target your PPC campaignsOctober 30, 2023 | 3 MINUTES TO READ
Get started with AI in your business!
We recognise that people buy from people, so when our customers are talking to us about how to get started with AI for their business, what do they want to know?
How to use negative keywords to target your PPC campaigns
Using negative keywords in your PPC campaigns can be a powerful tool for boosting click-through rates and driving good quality traffic to your site.
Which are the best advertising platforms for B2B?
If you're not seeing the desired results from your current advertisements, it may be time to reassess your strategy or explore other digital advertising platforms.
Whose customer journey are your prospects on?
Why you should map your customer journey, and how to use a customer journey map to improve your sales pipeline.
How will AI affect your Google rankings?
AI is changing SEO. Here are our 8 principles for keeping your hard earned organic search engine rankings in the age of AI.
How to plan your marketing budget
Planning your marketing budget can feel like gazing into a crystal ball - here are 5 steps to make sure your budget is built on solid foundations.