Search Everywhere Optimisation
AI Visibility and Search Engine Optimisation - Powered by WSI AdaptiveSEO®
AI is already recommending businesses. Make sure it’s recommending you.
Search has changed
Your customers research, compare and make decisions across more places than ever before.
They use Google. They ask AI tools. They read reviews. They explore trusted industry sites.
Your business needs to be visible – and understood – everywhere that matters.
What is Search Everywhere Optimisation?
Search Everywhere Optimisation is a joined up approach to improving your visibility across both traditional search engines and AI-powered platforms such as AI overviews, ChatGPT, Perplexity, Gemini and Claude.
We combine proven SEO, content that builds authority and AI visibility into a strategy focused on your business goals.
More
Visibility
More
Trust
More Opportunities
Measurable Impact
How SEO and AI Visibility Work Together
Our generative AI SEO & AI visibility service helps your brand improve its visibility in search results, whether customers are browsing Google or asking questions in ChatGPT, Claude, Gemini, Perplexity, or Copilot.
As a new layer on top of traditional SEO, this AI search optimisation service improves your content to answer real user questions conversationally, using AI prompt testing, structured summaries, FAQs, schema markup, and competitor insights to improve your chances of appearing in AI responses.
Our Search Visibility Programmes
We offer different levels of support to match your goals, market and stage of growth
SEO
Foundations
SEO & AI
Visibility Core
AI Visibility
Growth
A strategy that adapts with you
Search, competitors and customer behaviour are always changing.
Our approach is designed to evolve with them. We review what’s working, refine what matters and keep your visibility moving in the right direction.
Case Study
50x
13x
10+
Frequently Asked Questions About AI Search Optimisation
What does AI search optimisation mean for a UK business?
AI search optimisation helps a UK business make its website content easier for Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude to understand and cite. It supports organic search by answering customer questions clearly, improving the signals AI tools use when forming answers and helping the business attract more relevant leads.
Which SEO services should a UK SME choose for Google rankings and AI answers?
A UK SME should focus on technical SEO, useful content, local SEO, schema markup, review signals and clear monthly reporting. For AI visibility, the SEO plan should also include generative AI SEO, prompt testing and content formatting for AI-generated answers.
How is SEO changing now that customers use AI platforms?
SEO is no longer only about ranking in Google. Customers now ask AI platforms for recommendations, comparisons and shortlists, so SEO for AI must make content clear, factual and easy to summarise.
What should a London SEO agency include in an SEO and AI search visibility plan?
A good London SEO agency should include keyword research, technical SEO, local SEO, content planning, schema markup, AI prompt testing and LLM visibility tracking. The plan should connect the work to measurable outcomes such as rankings, traffic, qualified leads and enquiries.
How should I compare London SEO agencies that track AI search visibility?
Look for agencies that combine traditional SEO with AI visibility reporting across ChatGPT, Gemini, Perplexity and Google AI Overviews. A useful report should track prompts, cited URLs, competitor mentions and monthly changes, so you can see where your business is being found and where gaps remain.
Can one plan cover local SEO, national SEO and AI GEO visibility?
Yes, one plan can cover local SEO, national SEO and AI GEO visibility when each area has clear pages, search intent, tracking and measurable monthly reporting. An LLM SEO strategy should show which prompts are being tested, which platforms cite the brand and which content changes are needed next.
Did You Know?
Speak with a WSI Search Everywhere Optimisation Specialist today
Leave your contact details, and one of the WSI Digital Advisors directors will follow up as soon as possible and arrange a time that works best for you to have a quick discussion.
We look forward to chatting with you about AI search optimisation, LLM visibility and helping your site appear when UK customers are searching or asking AI tools for guidance.
“Vision have been working with Nicky and Peter since March 2023 and the service they've provided has been exceptionally efficient and professional. Both Nicky and Peter are extremely knowledgable in all digital matters and give very good advice and guidance with improving both our website and digital presence overall. Their friendly approach is greatly appreciated - and their patience with someone not quite so familiar with all things SEO! Thank you Nicky and Peter, look forward to continue working with you! "
Vision Development - Timber Frame Suppliers