When done right, email marketing can be targeted, meaningful, and still one of the most effective marketing tactics to nurture and engage with your audience throughout the buyer’s journey.
Capture email permissions right from the start
Tougher regulations around data privacy have definitely impacted email marketing best practices. We can help ensure you are capturing proper opt-ins and maximizing your email database.
Keep emails relevant for each segment of your audience
If you’re sending one email blast out to every one of your customers, you’re probably not getting the results you want. Segment your database based on behavior, demographics, lead status, and purchase history in order to reach the right person at the right time.
Focus your email marketing on company goals
Every activity you perform in marketing should lead you toward reaching your goals. Generating new leads, converting sales, educating, or building relationships with customers. Know what you are trying to accomplish so that you can know if you are successful.
Did You Know?
Wondering if email marketing is still worth your time and efforts? Take a look at these statistics for starters:
We do more than just Email Marketing
Having an effective email marketing plan is just one component of your digital marketing strategy. You wouldn’t try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your email marketing.
Speak with a WSI Expert today
Leave your contact details, and we’ll have one of our WSI Digital Advisors follow-up as soon as possible and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
“The Out and About team have been really impressed by the way Nicky and Peter managed our digital development. It can be stressful launching a new business, especially during a pandemic, but their combined expertise has been invaluable. They have also been great at supporting our focus around inclusion and privacy, two areas that are key to our brand."
Polly Shute - Out and About, Owner.