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Digital Public Relations

Digital Public Relations

If the term public relations brings to mind thoughts of mundane press releases, you might be a decade or two behind. In this age, digital public relations brings your brand story to the forefront of the conversation through a network of strategic and competitive partnerships.

You can’t start a digital PR campaign until your objectives are defined

In the olden times of public relations, the ‘spray and pray’ method of distributing your press release was effective enough; the desired results were as imprecise as the distribution efforts. But now it’s critical to your digital PR to establish specific goals before you even begin. For instance, decide if you’re aiming to enhance trust among current customers or increasing brand recognition.

Design an impactful link building strategy

Link building is a core element of successful digital public relations. To earn enough reputable links back to your site not only demonstrates authority to search engines like Google, but it will ultimately bring potential customers to your site, build your audience, and support your campaign goals.

Active outreach and strategic relationships intensify your brand story

As with its traditional counterpart, digital public relations requires outreach. Establish a list of industry influencers, bloggers, online publications, websites or digital media. Strategically pitching your brand content to these advocacy groups can help you enrich your brand value.

Did You Know?

As more consumers become savvy and guarded against targeted advertising, it’s becoming vital that the way you communicate with your audience evolves as well.

Ad Blocking has cost advertisers billions of dollars, with losses growing year after year
74% of journalists use Twitter to research stories
As a promotional strategy, influencer marketing is worth up to $10 Billion
A multi-media release can boost engagement by up to 12% and can increase follow-on articles up to 25%

We do more than just Digital Public Relations

Having a digital public relations strategy is just one component of your digital marketing strategy. You wouldn’t try pitching a tent with one pole; the same goes for digital marketing. If you want to see results from your digital efforts, you need to think beyond website accessibility.

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Generate More Sales Leads

Generate quality leads that are more likely to become your customers.


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Build Brand Awareness

Get found by your customers and build more awareness about your services.


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Grow Your Online Reputation

Turn your customers into your brand loyalists and biggest fans.


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Improve an Ineffective Website

Transform your website into a lead generation machine for your business.


Speak with a WSI Expert today

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