Digital Public Relations
If the term public relations brings to mind thoughts of mundane press releases, you might be a decade or two behind. In this age, digital public relations brings your brand story to the forefront of the conversation through a network of strategic and competitive partnerships.
You can’t start a digital PR campaign until your objectives are defined
In the olden times of public relations, the ‘spray and pray’ method of distributing your press release was effective enough; the desired results were as imprecise as the distribution efforts. But now it’s critical to your digital PR to establish specific goals before you even begin. For instance, decide if you’re aiming to enhance trust among current customers or increasing brand recognition.
Design an impactful link building strategy
Link building is a core element of successful digital public relations. To earn enough reputable links back to your site not only demonstrates authority to search engines like Google, but it will ultimately bring potential customers to your site, build your audience, and support your campaign goals.
Active outreach and strategic relationships intensify your brand story
As with its traditional counterpart, digital public relations requires outreach. Establish a list of industry influencers, bloggers, online publications, websites or digital media. Strategically pitching your brand content to these advocacy groups can help you enrich your brand value.
Did You Know?
As more consumers become savvy and guarded against targeted advertising, it’s becoming vital that the way you communicate with your audience evolves as well.
We do more than just Digital Public Relations
Having a digital public relations strategy is just one component of your digital marketing strategy. You wouldn’t try pitching a tent with one pole; the same goes for digital marketing. If you want to see results from your digital efforts, you need to think beyond website accessibility.
Speak with a WSI Expert today
Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
"WSI held our hand though a particularly difficult time when our physical store was locked and our digital business was growing quickly by default. We knew our business model was going to change and become more website focussed but we were unsure how to manage this transition to future proof Black White Denim for the next 5-10 years. Peter and Nicky offered an excellent retail perspective which is rare for a digital agency. They communicate in a non-technical manner and have the client, the client's customer and commerciality at the core of everything they propose."
Jo Davies - Owner of BlackWhiteDenim