Digital Strategy and Digital Marketing Blueprint
Any marketing investment is most effective working to a plan.
A digital marketing strategy and blueprint that is designed specifically for your business and its customers will generate a higher return on your investment and be easier to implement than a trial-and-error approach – delivering your marketing goals and your company’s vision.
We believe in a strategy led approach at WSI, and we’ve devised our Digital Blueprint structure to help your company deliver on its goals.
It’s a tried tested and repeatable process that we can deliver in a short timeframe in a 5 step programme.
Step 1 - Understand your customer - Define your personas
The first step is defining your buyer persona – The persona is essentially a fictitious representation of your customer. It’s impossible to put a successful marketing campaign together if we don’t know who it is that we’re directing our marketing at!
This is a collaborative exercise between your team and ours to understand who that target market is, what keeps them awake at night, what they’re interested in, what they’re not interested in and ultimately what your company’s differentiators are so these unique selling points can be included in your marketing messages.
You may think you know who your ideal customer is but do you have it down in writing and can everyone on your team identify them…by name?
Step 2 - Understand the Market
The second step is market research.
At this stage of the project, we’ll determine the demand for your product or service.
What are people searching for on Google?
What does the monthly search volume look like?
Is your brand appearing in the search results?
What are the opportunities?
What are the pitfalls?
Step 3 - What about the competition
The third step is around Competitor Analysis. Like it or not you most likely have a competitor – even if you are in a super specialised niche.
The programme includes a full SWOT analysis of your competition to identify strengths, weaknesses, opportunities and threats that might influence our proposed plan. This analysis is a great opportunity to see how your company measures up in your market – to observe what your competitors are doing well online and avoid what they’re doing badly!
We will research what they are doing with search so we can understand the best way to compete.
Step 4 - How do your customers see you online.
The fourth step is an in-depth analysis of your website and how your customers use it.
What’s the user experience like?
Is the website doing its job?
What does your content inventory look like?
We’ll identify areas of improvement and make recommendations on what needs to be fixed using sophisticated tools and best practice.
Step 5 - Build the Strategy and Roadmap
The final step is the critical step where we pull all of this analysis together into a strategy and a road map for your business which can be implemented in a realistic marketing plan based around your budget.
Every business is different…
some just need a digital marketing plan.
Others need the digital marketing blueprint and the resources to execute it.
Whatever the case, we’ll give you as much or as little help as you need to put your digital marketing plan into practice – typically helping you develop a plan to trial concepts in the market as short bursts – you want to know what you could invest in works!
Is this a good fit for YOUR business?
We typically see three scenarios that give a good fit:
1. You have a marketing team but you’re lacking a strategy…
You want to take control of your own marketing, but you don’t know where to begin? Maybe you had a false start or two, and you can’t afford another?
If your business is equipped to take our digital blueprint and execute it in-house, then go for it – We will help you build the strategy and your team can execute.
2. You need help with a strategy AND need to skill up your team.
This model is becoming more common where we help with the implementation of the strategy but we also transfer the skills to your staff so they can manage the ongoing digital marketing plan.
We make sure the marketing results stay on track and you can leverage our team of experts for the complicated things that you can’t or don’t want to do.
3. You don’t have the time or resources … You just want the results
We hear a lot of companies say that they don’t want to invest in hiring a digital marketing resource because it’s so hard to keep them upskilled in the latest digital marketing tactics. We can take the strain there as continuous learning is a key part of our culture to keep ahead of current trends.
For many companies, it’s more efficient to simply outsource your digital marketing than keep an in-house team.
In each case, talk to us, we can help.
Did You Know?
Digital marketing success is easier to attain if you map out your goals and determine the digital marketing blueprint you’ll use to achieve them.
Speak with a WSI Expert today
Leave your contact details, and one of our directors will contact you as soon as possible to discuss what you might need.
We look forward to chatting!
“We worked closely with Peter and Nicky on developing our digital strategies ahead of our new website launch. They made the process both thought-provoking and fun by including different activities to get us thinking differently about our brand and audience. Before the process, we didn’t have the clearest objectives or strategy, especially when it came to digital content. Now though, through the invaluable advice and support that Peter and Nicky provided, we feel even more confident that our strategy is the right one. We would recommend anyone who is looking to create a digital strategy to work with them. Thanks Peter and Nicky!"
Lydia Jenkins, Head of Marketing, The Alternative Board