Digital Strategy Sprint
Any marketing investment is most effective working to a plan.
An experience led plan designed specifically for your business and its customers will generate a higher ROI and be easier to implement than a trial-and-error approach.
We believe in a strategy led approach at WSI, and for the business in a hurry, we’ve devised our fixed price Digital Strategy Sprint structure to help your company deliver on its goals.
It’s a tried and tested process delivered by the directors of WSI Digital Advisors that we can deliver in a short timeframe (typically 2 weeks with 1 workshop) in a 5 step programme.
Delivering an assessment of your business,
a strategic approach to your digital communications, and
a roadmap to reach your objectives.
The Process - How we do this
We start, of course, with you.
We ask you to share the answers to a detailed questionnaire that we will analyse.
We conduct an intensive workshop with both Peter and Nicky to make sure we understand your business.
We will share our relevant experiences and advise you during this.
This can be in person or remotely delivered (dependent on where you are based).
We then get to work on our 5 step process!
Step 1 - Understand your customer - Define your personas
The first step is defining your buyer personas
The persona is essentially a fictitious representation of your customer. If you are marketing to everyone you are marketing to no-one!
This is a collaborative exercise so we can what keeps them awake at night, what they’re interested in, what they’re not interested in and ultimately what your company’s differentiators are.
You may think you know who your ideal customer is but getting it down in writing makes a huge difference.
We will produce a maximum of 2 personas as part of this process.
Step 2 - Understand the Market
The second step is search engine market research.
At this stage of the project, we’ll determine the online interest for your product or service.
- What are people searching for on Google?
- What does the monthly search volume look like?
- Is your brand appearing in the search results?
- What are the opportunities?
- What are the pitfalls?
Step 3 - What about the competition
The third step is around Competitor Analysis.
Like it or not you most likely have a competitor – even if you are in a super specialised niche.
We execute an analysis of your three main competitors’ online presence to identify strengths, weaknesses, opportunities and threats that might influence our proposed plan. This analysis is a great opportunity to see how your company measures up in your market.
Step 4 - How do your customers see you online.
The fourth step is an in-depth analysis of your website and socials and how your customers use them.
- What’s the user experience like?
- Is the website and your social channels doing their job?
- What does your content inventory look like?
We’ll identify areas of improvement and make recommendations on what needs to be fixed using sophisticated tools and best practice.
Step 5 - Build the Strategy and Roadmap
The final step is the critical step where we pull all of this analysis together into a strategy and a road map for your business which can be implemented in a realistic marketing plan based around your budget.
Every business is different…
We deliver you
- a strategic assessment of your digital marketing currently and what the opportunity is,
- who your customer is,
- a tactical plan showing how you can reach and engage them.
As an additional service to follow on,
we can also create a fully costed proof of concept 90 day marketing plan designed to demonstrate the success of these tactics – you want to know what you could invest in works! You can execute this yourself, or we can help – the choice is yours.
Is this a good fit for YOUR business?
We typically see two scenarios that give a good fit:
1. You have a marketing team but you’re lacking a strategy…
You want to take control of your own marketing, but you don’t know where to begin? Maybe you had a false start or two, and you can’t afford another?
If you are set up to execute the plan inhouse – We will help you build the strategy and your team can execute.
2. You don’t have the time or resources … You just want it done
A lot of companies don’t want to invest in hiring a digital marketing resource because it’s so hard to keep them upskilled in the latest digital marketing tactics. We can take the strain there and simply manage and execute your digital marketing for you.
In either case, talk to us, we can help.
Did You Know?
Digital marketing success is easier to attain if you map out your goals and determine the digital marketing blueprint you’ll use to achieve them.
Speak with a WSI Expert today
Leave your contact details, and one of our directors will contact you as soon as possible to discuss what you might need.
We look forward to chatting!
“We worked closely with Peter and Nicky on developing our digital strategies ahead of our new website launch. They made the process both thought-provoking and fun by including different activities to get us thinking differently about our brand and audience. Before the process, we didn’t have the clearest objectives or strategy, especially when it came to digital content. Now though, through the invaluable advice and support that Peter and Nicky provided, we feel even more confident that our strategy is the right one. We would recommend anyone who is looking to create a digital strategy to work with them. Thanks Peter and Nicky!"
Let's build your Digital Marketing Strategy