When you know who you are competing against, you level the playing field. An effective competitive analysis offers insight into the strengths and weaknesses of your business rivals. We can help drive your business by assessing the marketplace and finding you a competitive edge.
Identify your top five competitors
Do you know who, or what, you are up against? Locally, nationally, or internationally, your competitors are out there. The more you know about your competitors, the better you’ll understand what it takes to beat them.
Understand your competitor's strategies
Reviewing a competitor’s content marketing, social presence, and SEO strategy can shed light on the marketing landscape of your industry and help highlight gaps you should be addressing in your own digital strategy.
Find room for improvement
Even your toughest competitor can provide you with opportunities to learn! If you feel like your business is successful, that’s when you should look to your competitors to determine if there’s a way to improve what you may be missing.
Did You Know?
The results of a competitive analysis can help you develop a plan for overcoming your competition. Consider the following stats about the value of conducting a competitive analysis:
We do more than just Competitive Analyses
Creating an informative competitive analysis is a great starting point, but you need to be able to put your research into action. If you want to strengthen your competitive advantage, you need to be thinking about the various digital marketing tactics you should be leveraging.
Speak with a WSI Expert today
Leave your contact details, and we’ll have one of our WSI Digital Advisors follow-up as soon as possible and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
“We worked closely with Peter and Nicky on developing our digital strategies ahead of our new website launch. They made the process both thought-provoking and fun by including different activities to get us thinking differently about our brand and audience. Before the process, we didn’t have the clearest objectives or strategy, especially when it came to digital content. Now though, through the invaluable advice and support that Peter and Nicky provided, we feel even more confident that our strategy is the right one. We would recommend anyone who is looking to create a digital strategy to work with them. Thanks Peter and Nicky!"
Lydia Jenkins, Head of Marketing, The Alternative Board