ChatGPT Ads
The way people search is changing. Hundreds of millions now turn to ChatGPT for recommendations, comparisons and advice before they ever open a search engine — and OpenAI has now opened ChatGPT up to advertisers. ChatGPT Ads puts your business in front of them at the exact moment they’re asking for help.
Be the answer, not just a result
Instead of competing for a click among ten blue links, your business can be part of the conversation itself — surfaced when someone is actively asking ChatGPT for a recommendation in your category.
Get in early, before the market catches up
ChatGPT Ads only opened to self-serve advertisers in 2026 and only reached the UK in August 2026. Fewer businesses are bidding today than will be in a year’s time — early movers typically get more attention for less spend.
Clearly labelled, brand-safe advertising
Every ad is marked as sponsored and kept separate from ChatGPT’s own answers. Ads never appear next to sensitive topics like health or politics, and advertisers never see anyone’s actual conversations — so your brand shows up in a safe, well-governed environment.
Did You Know?
ChatGPT Ads gives businesses a new way to reach people while they are actively researching, comparing options and making decisions. These figures show how quickly the opportunity is developing.
Speak with a WSI Expert today
Curious whether ChatGPT Ad makes sense for your business? Tell us a bit about you and we’ll talk you through it — no jargon, no pressure.
We look forward to chatting!
"As part of the global WSI network, we're already helping businesses navigate the shift from search engines to AI answers. WSI Digital Advisors is one of the first UK agencies offering managed advertising inside ChatGPT."
Let's talk ChatGPT ads