Buyer Persona Development
Everything your company does, whether related to sales and marketing or the products and services you offer, must be tailored toward the persona of your buyers. We can help you create personas for your specific customers.
Ask the right questions
Start by figuring out even the smallest details about your ideal customers. What are their interests? What are their typical background and education level? What do they need? What challenges do they face? The answers to these questions will help you get to know your customers.
Dig through your database
Take a deep look at your current and past customer information to uncover trends about them. Track factors such as how they prefer to interact with you, how long they take to make a purchase, and how much of the content they consume before contacting you.
Use your sales team
Ask your sales team about the traits of the most promising leads they interact with. Understand what motivates them, what their aspirations are and begin to fill in the gaps of your two or three most common customer personas.
Did You Know?
Companies who have adopted buyer personas early on show significant boosts in the effectiveness of their entire marketing process. Some interesting statistics that reveal the importance of buyer personas:
We do more than just Buyer Persona Development
Outlining your buyer personas is just one component of your digital marketing strategy. It’s a great start, but if you want to see results from your digital efforts, you need to incorporate your buyer personas into all aspects of your digital marketing strategy.
Speak with a WSI Digital Advisor today
Leave your contact details, and we’ll have one of our WSI Digital Advisor follow-up as soon as possible and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
“We worked closely with Peter and Nicky on developing our digital strategies ahead of our new website launch. They made the process both thought-provoking and fun by including different activities to get us thinking differently about our brand and audience. Before the process, we didn’t have the clearest objectives or strategy, especially when it came to digital content. Now though, through the invaluable advice and support that Peter and Nicky provided, we feel even more confident that our strategy is the right one. We would recommend anyone who is looking to create a digital strategy to work with them. Thanks Peter and Nicky!"
Lydia Jenkins, Head of Marketing, The Alternative Board