Nicky McKenna talks to WSI about turning Retail Skills into a successful Franchise
Trust works differently in advisory roles. Clients do not trust someone just because they have a senior title or a long career behind them. Trust builds when clients can see that you understand the business, stay clear-headed when decisions are difficult, and help them work through choices that make sense in practice.
For Nicky McKenna, that kind of trust is rooted in practical business understanding. After more than thirty years in retail and the early evolution of e-commerce, she had seen how digital decisions affect the way companies sell, operate, and serve customers.
That experience now shapes the strategy-led consulting practice she has built through WSI’s global network.
Read Nicky’s full interview with WSI 👉 How Nicky McKenna turned Retail Leadership into a Strategy-Led Digital Consulting Practice.
