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Google My Business becomes Google Business Profile

Google My Business becomes Google Business Profile
Summary: Google My Business is changing to Google Business Profile - what do you need to know and what action do you need to take?

What you need to know

On April 4th, Google announced that Google Business Profile is replacing Google my Business, giving users access to manage their GBP profile through the Google Maps and Google Search Apps.

If you run a local business, Google Business Profile is your friend – it’s the best way to be found for “near me” type searches – so it makes sense that Google makes it easier for you to keep up to date and relevant for local searches.


What are the key changes to Google my Business?

  1. You can now add a more accurate description of your services. Previously you had to select a category from a drop down list, but you can now add a new category with a service description of up to 300 words. Use your service keywords in the description to support your SEO.


  1. The Google My Business App is being retired (they are yet to confirm the exact date), so you will need to sign in via your Google Account and then search for your business in the Google Search bar or via Google Maps to get to your profile. You will also be able to find your profile by typing “my business” in the search bar if you are signed in.

WSI Digital Advisors Google Business Profile


  1. It’s now much easier to make temporary adjustments to your profile. The pandemic has forced us to be more flexible in the way we work, and it’s important to let your customers know if you have changed opening hours or services temporarily. You can also now make announcements such as COVID safety precautions being taken, or stock announcements for COVID related products.


  1. It’s also now easier to add URLs for your calls to action, such as Place an Order, Make a Reservation, Book an Appointment or View our Menu.


  1. You have the opportunity to earn a Google Guarantee Badge Certification. Your business must pass a Google screening and verification process, and once awarded, it shows your customers that your business has been checked by Google as legitimate and providing a quality service. Google goes as far as committing to refund customers who are dissatisfied with the service received from a business listed with this badge (subjects to Ts & Cs).


How do I manage updates to my Google Business Profile?

Google suggests updates to you, which you can accept, discard or edit – you will see these in blue in your profile.

If you are making updates, click on Edit Profile > Business Information to access the relevant fields.

Here are the instructions for updating your profile from Google.


Why can’t I find my Google Business Profile Account?

  • Have you claimed your profile?

If not, search for your business and click on “own this business?” under where the phone number is listed within the suggested Google Business Profile that comes up (as long as it is you, of course!). This will take you to Google’s Business Profile Manager where you can follow the steps to verify that you are the owner. You can also set up your GBP directly through this same site.

  • Are you using the right email address to login?

As part of the verification process, Google matches the Google login you are working on with the owner / manager email login to GBP. To check who you are logged into Google as, click on your profile in the top right hand corner of your screen.

Here are instructions for getting started from Google.

Still stuck? Here is Google’s Business Profile Help.


WSI Digital Advisors are a full service Consultancy and Agency, and help clients with Websites, SEO, Local Search, Paid Search and Content Marketing. If you’d like a no commitment chat about what you are experiencing in your business, please simply contact us.


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