“If you use predictive text on your phone or let Gmail finish your sentences or if your phone uses FaceID, or you talk to Alexa or Siri, then you are already using AI every day.”
The story so far
After years of noise …. Crypto, NFTs etc … the real kickstart was in November last year when ChatGPT launched…. after being “trained” on a massive but curated amount of information up to 2021, ChatGPT 3 was the first of the new AI systems available to the public. It uses enormous data sets and vast computing power to allow machine learning – AI systems train and improve themselves over time.
They excel for example at identifying patterns and making predictions e.g. In identifying tumours from x-rays they are vastly more accurate than humans.
The most interesting technology is Generative AI – this behaves in an almost human-like way, creates words, images, videos, try it out its extraordinary! This area is already evolving at huge speed, with multiple AI systems coming to market.
As the newer versions come on stream they are trawling the internet for the most up to date and relevant answers.
Get started with AI tools
If you use predictive text on your phone or let Gmail finish your sentences or if your phone uses FaceID, or you talk to Alexa or Siri, then you are already using AI every day. To get up close and personal try ChatGPT – the most readily available AI chat interface. The secret is in the questions (prompts) you ask.
There are 4 crucial elements of a great prompt – imagine you are talking to a very literally minded person..
- Define your objective clearly
- Set the context to keep relevant
- Give examples and structure
- Test and refine your prompts until you get the results you are happy to work with…..
Here’s a couple of examples…
“write me an email asking casual golfers to come and play this weekend at West Middlesex golf club, the cost is £50, and the email must be 100 words or less”
“describe to a French person a beautiful sunset in west London”
“build me a marketing plan for terracotta tiles in the UK, the product will be imported from Italy and will be more expensive than comparable UK products”
“What products will sell well in a UK garden centre in April”
Go to ChatGPT and give them a go! https://openai.com/chatgpt
It’s a fantastic way to get your creativity flowing and to give you a start to a piece of work – you then apply the “icing on the cake” that sets you apart.
Of course, check and validate everything first! You become the writer, so are accountable for what you put out there in the internet.
What comes next
This is all just a starter and moving fast, so used well, will help businesses with costs and efficiencies – we’d advise companies to embrace the change, it’s too early to say which ones will be the “winners”, but that’s not a reason not to get started.
It is, however, important to keep an eye on how Google & Microsoft are responding to what they see as automated content when it comes to your organic search rankings – personalisation and unique content will become more highly valued than ever. So, get started with AI in your business so that you can adapt with the developments as they happen.
As Darwin said “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change”
Embrace Digital. Stay Human.
West London Chambers member and Award winner WSI Digital Advisors are happy to give you personal guidance to help you steer your business where you need it to go – Visit our website to find out more or download our Guide to ChatGPT, or be really radical and give us a call! on 020 3488 7608