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Digital Marketing without the jargon

4 MINUTES TO READ
Digital Marketing without the jargon
Summary: At WSI Digital Advisors, we know that digital marketing can be intimidating and can sound really technical. We aim to simplify all things digital.

At WSI Digital Advisors, we know that digital marketing can be intimidating and can sound really technical. We work with our clients to simplify all things digital, creating workable and affordable strategies to reach out to and attract the customers they want.

 

What is Digital marketing?

If you are using the internet to reach out to customers on a device, that is Digital Marketing – it covers email, social media, your website and online advertising like Google, but also using video and other content to make sure you get found – by the right customer at the right time on their device (usually their phone!).

We do use complex technology, but we work to take away the intimidation and fear factor by planning and understanding.

WSI Digital Advisors specialise in helping customers generate sales or build qualified leads online in many different ways – every business is different, so the first step is to work on your strategy – one size doesn’t fit all!

We help you create a plan that’s affordable and if necessary, we help you execute it.

 

Why work with us?

Everybody wants more Leads and Sales!

Whenever we meet with a business to discuss their digital marketing strategy, they usually tell us they need two things – more leads, or more online sales.

At WSI Digital Advisors, we use our lifecycle method to start by understanding your business and your customers, then turn this into a strategy that will generate leads and sales in a way that works for you – options include

  • Improving or leveraging your social media presence
  • Google Ads are a great way to capture customers when they are researching or buying. Paid search visitors are 50% more likely to make a purchase than organic search visitors.
  • If you are a B2B company, LinkedIn opens up great cost effective techniques to reach the right person – in fact, social selling techniques are driving success for sales reps all over the world.
  • Or the best way could be content marketing … Like this!

More likely though it’s a combination of multiple techniques including detailed competitive benchmarking or making your site more visible to search engines (SEO), we specialise in helping companies plan affordable and workable campaigns. We then see what’s working best, and modify as we go to get the best value for your money.

 Get your Brand known

Putting a “face” to your business name within the world of your ideal buyer creates ways to communicate who you are and what you do whether it’s on your website, social media, online content live video, or direct communication like email

Proactively search to find out where your customers are on the internet, and then make sure you are there too as 5 to 7 brand impressions are necessary for someone to remember your brand.

Remember that the customer will most likely be using a phone to engage with all of those!

73% of mobile users search for local business information at least once a week – remember this when setting your marketing strategy – local is key!

Improve your customer’s experience

At the end of the day, the point of a website is to generate leads or revenue, and professionally designed websites not only look better and work better, but they also attract attention and generate traffic.

Visitors who easily navigate your site and find what they are looking for are much more likely to spend time there – earning trust, credibility and eventually their business.

Humanise your business

We’ll help you build an online reputation that is positive, engaging and authoritative – building trust with your target audience by using opportunities to be sincere, tell a story, and receive feedback in a way that humanises your organization. Even negative feedback dealt with appropriately for the world to see can mitigate any damage and demonstrate great customer service.

Remember 97% of customers read online reviews when researching a local business, and 84% of consumers trust online reviews as much as personalized recommendation.

The same applies in the B2B space –  92% of B2B buyers are more likely to purchase after reading a trusted review.

Check out our recent Advertorial in James Caan’s Your Business Magazine

 

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

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