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Decoding Website Jargon

Decoding Website Jargon
Summary: A Guide to Essential Online Terms for your Website

Entering the world of digital can often feel like learning a new language, especially with all the website jargon and 3 letter acronyms.

As business leaders, understanding this jargon is crucial to working efficiently with your digital agency, and in leveraging your online presence effectively.

Let’s talk about 10 key terms you need to know :


Domain Name System (DNS)

The Domain Name System (DNS) is essentially the internet’s phonebook, translating user-friendly domain names into IP addresses that computers use to identify each other on the network. You need your logins to move your site to a new host or add email addresses.

It ensures users can easily find your website without remembering complex numbers.


Website Hosting

Website Hosting refers to a service that stores your website’s files on servers, making the website accessible to visitors online. You need your logins so that your site can be built and maintained.

It’s like renting space on the internet to house your website, ensuring it’s always available for your audience.



A Website is a collection of publicly accessible, interlinked web pages under a single domain name. You need your login to update your site with fresh content e.g. project updates, images or blogs. An ecommerce website is a website on which sales transactions can be made.

It serves as the digital storefront for your business, where potential customers can learn about your products or services.


Website Theme

A Website Theme is a pre-designed framework that dictates the visual layout and style of your website. The theme is integrated into your website, and is prescriptive in parts and versatile in others so that you can create a unique look and feel event though you are using a template.

It’s akin to selecting the interior design for your digital storefront, making sure it aligns with your brand’s image.


Content Management System (CMS)

A Content Management System (CMS) is a software tool that allows you to create, edit, and manage your website’s content without needing technical coding skills. For sites like WordPress, the CMS is part of the website. Take advice from your digital agency as to what you should update without concern and what risks breaking your site.

It simplifies the process of keeping your website updated and relevant.


Website Metadata

Website Metadata is the underlying data about your website that helps search engines understand and categorize your content. Keywords used in metadata and the structure of your metadata are important components in getting found.

This invisible information enhances your site’s visibility and searchability online.


Google Business Profile

Google Business Profile is a free listing service provided by Google that enables your business to appear on Google Maps and local search results. It’s also a great place to collect customer reviews.

GBP increases your visibility, making it easier for customers to find and engage with your business.


Customer Relationship Management System (CRM)

A Customer Relationship Management System (CRM) is a tool for managing all your company’s relationships and interactions with current and potential customers. You can create customer lifecycles, customer groups, emails and email automation within most of these tools.

It helps improve business relationships, streamline processes, and increase profitability.


Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) involves optimizing your website to rank higher in search engine results. It is a mixture of reviewing your metadata, your site content, and tactics to improve your domain authority.

This practice enhances your website’s visibility, driving more organic traffic to your site.


Pay Per Click Ads (PPC)

Pay Per Click Ads (PPC) is an advertising model where businesses pay a fee each time their ad is clicked. Bing and Google use PPC, but social media models are usually different.

It’s a way of buying visits to your site, rather than attempting to earn those visits organically.



Understanding these terms is just the beginning. Each plays a vital role in your online strategy, from making your website accessible to ensuring it reaches your target audience effectively. Here’s an infographic to help you remember!

Website Jargon infographic

Once the jargon is demystified, you’re better positioned to navigate the digital sphere and make decisions that drive your business forward. Let’s embrace the website jargon, so that our conversations around digital stay human!

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