Digital Marketing Case Studies from Real Client Successes
We’ve worked with many businesses to find, connect, and engage with their ideal customers. We embrace Digital but stay human – we are business people first so we design solutions to fit our customers. Our digital marketing case studies show how these solutions have delivered real results across different industries.
Digital Marketing Case Studies from Real Client Successes
We know results matter to you. The good news is, in addition to our passion for marketing, we love delivering results.
Our customers naturally expect discretion, so we usually work within Non-Disclosure Agreements – so while we’re proud of the case studies we’ve built to prove it, we only disclose these as sectors as opposed to specific clients.
B2B - Construction - Grow AI Visibility
An established customer wanted to extend their reach by being found by customers using AI search.
SECTOR: MANUFACTURING AND CONSTRUCTION
Problem Statement
SEO performance was strong but stable, and the client was aware that AI overviews were responding to customer queries, and that customers were getting answers both there and through ChatGPT.
They asked for our help to become more visible in AI responses.
STRATEGIES USED
- Updated site set up to become easier for LLMs to find and read
- Monthly topic based “answer first” optimisations
RESULTS
Over an 8 month period …
- Google AI responses have increased by 10X
- Traffic is also coming to the website from 5 AI assistant platforms
- 72% increase in traffic to the site from AI assistants
- Time on site from AI traffic is 2.6X higher than the average
- Conversion rate from LLM traffic is 4.2X higher than average
B2C - Retail - Grow Sales and Market Share through AI Visibility
A growing Retailer wanted to invest in Search Everywhere AI Visibility in order to grow market share
SECTOR: MULTICHANNEL RETAIL
Problem Statement
SEO performance was strong and stable, and Google Ads performing well.
The client was aware that their core customers use voice and AI search, and so wanted to grow visibility in AI in order to grow market share.
STRATEGIES USED
- Updated site set up to become easier for LLMs to find and read
- Monthly topic based “answer first” optimisations
RESULTS
Over an 8 month period …
- Google AI responses have increased by 15X
- Time on site from AI traffic is 3.1X higher than the average
- LLM Conversion rate is 2.8X higher than from organic traffic
B2B - Business Services - Increase Brand Visibility in AI Platforms
A growing consultancy wanted to become more visible in AI search results
SECTOR: DIGITAL SERVICES
Problem Statement
AI is moving quickly, and so this agency wanted to establish itself in the AI space
STRATEGIES USED
- Updated site set up to become easier for LLMs to find and read
- Monthly topic based “answer first” optimisations
RESULTS
Over an 8 month period
- Google AI responses have grown by 8X
- Traffic is also coming to the website from 5 AI assistant platforms
- Time on site from AI traffic is 2X higher than the average
- LLM Conversion rate is 27% higher than from average traffic
B2C - Franchisor - Franchise Recruitment
An established franchisor wanted more relevant applications for their franchise openings
SECTOR: FRANCHISING
Problem Statement
Franchise recruitment was incorporated into the main B2C site, and was attracting people looking for jobs, rather than prospective franchisees.
Once we had resolved this issue, we were engaged to promote the new site and the franchise openings
STRATEGIES USED
- Site build, separating the prospective Franchisee process from people looking for access to programmes
- Built new Franchise openings section
- Monthly SEO optimisations
RESULTS
Over the full year …
- Organic traffic up by 31%
- > 2x offsetting the traffic from reducing internal Ad spend.
B2C - Wellbeing - Training Course Bookings
An established client in the wellbeing sector, wanted to see continuous improvements in their training course bookings
SECTOR: WELLBEING & TRAINING
Problem Statement
The business is longstanding, and has worked with WSI Digital Advisors for >3 years.
The client had trialled Google Ads, and now wanted to partner with an agency who could optimise the campaign to promote their flagship courses.
STRATEGIES USED
- Reworked user journey on the site so that the site was easier to navigate and find relevant courses
- Set up the campaign to promote the flagship courses in Google Ads
- Managed the campaign, flexing it between courses depending on booking status
RESULTS
Over the last full year from a level cost base …
- Traffic up by 18%
- Conversions up by 38%
B2C - Cinema - Online Sales & Lead Generation
A high end Cinema approached us to help improve the efficiency of their Google Ads campaign.
SECTOR: ENTERTAINMENT
Problem Statement
The client had a Google Ads account, but had lost access during people handovers.
The campaign was tired, and needed regular refreshes to reflect new content and additional hospitality usage of the cinema building.
STRATEGIES USED
- Reclaimed the Google Ads account & updated it
- Managed the Google Ads campaign across text, display and video formats
RESULTS
Over a 9 month period …
- Attracted High Intent traffic – with a 16% conversion rate
- Achieved an exceptional ROI of 17:1
- The campaign has been extended to promote new areas of the business
B2B - Construction - Lead Generation
An established client in the construction sector, wanted to see continuous improvements in both traffic and leads generated through the website.
SECTOR: CONSTRUCTION
Problem Statement
The business is established, and has worked with WSI Digital Advisors for > 3 years.
The business wants to grow, but without over-stretching resources and compromising quality of work.
Traffic quality is therefore as important as the quantity.
STRATEGIES USED
- Regular monthly SEO activity & Content optimisation
- Google Ads
- Site development to enhance user experience and conversion
- Introduction of GEO activity
RESULTS
Over the full year from a level cost base …
- Traffic up by 15%
- Google Ads CPC down by 15%
- Contacts via the site up by 27%
- Page content cited by AI Overview, ChatGPT, AI Mode and Gemini
B2C – Multichannel Retail – Grow Online Sales
This established multi-site and multi-product large format retailer approached us as their customers were increasingly expecting to be able to find and order the full range online.
SECTOR: MULTICHANNEL RETAIL
Problem Statement
The business is a successful multi-site bricks and mortar business.
The ecommerce offer was limited, and based on click and collect. Clients were increasingly expecting
delivery, so were disappointed.
The challenge was to grow ecommerce without cannibalising the existing store sales.
STRATEGIES USED
RESULTS
In year 2 of working with WSI Digital Advisors …
- Traffic to the site up by 46%
- 50x increase in conversions from Google Ads, with a ROAS of 12:1
- Store locations are 3 of the top 4 most clicked pages from Google
- Ecommerce sales up by 147%
B2B – Interiors Construction – Generate Leads
SECTOR: CONSTRUCTION
Problem Statement
The business is a successful office fit out company.
They had been winning leads through word of mouth, but wanted their website to work harder for them.
They had never previously invested in Digital Marketing and their site was not set up to be found by
Google
STRATEGIES USED
RESULTS
Over a 4 month period vs the prior period…
- A 4000% increase in visibility in Google for targeted top 10
keywords - A 13-fold increase in visits to the
website - An average 11 contact events a month through the website (previously none)
B2C – Online Retail – Grow online Sales
SECTOR: ONLINE RETAIL
Problem Statement
The business was established, and ready to grow.
Offline activity had become
restrained by people resources, so the client needed some digital
strategies.
However, competition was high and they were simply not being
found on Google.
STRATEGIES USED
RESULTS
B2C and B2B eCommerce – more effective and efficient marketing
SECTOR: B2C ECOMMERCE
Problem Statement
STRATEGIES USED
RESULTS
Over a 3 month period …
- Site traffic increased by 3,300 visitors
- Site conversion improved by 80%
- Average revenue for the campaign +900% versus the
prior month
B2C eCommerce – User Experience, Paid Search and Content Marketing
SECTOR: ONLINE RETAIL
Problem Statement
STRATEGIES USED
RESULTS
Local SEO – Bricks-and-Mortar Retail
SECTOR: RETAIL
Problem Statement
STRATEGIES USED
RESULTS
Community Interest Company – New Website
SECTOR: CONSULTANCY
Problem Statement
- The business launched quickly in response to the pandemic – their website was poorly planned
- Implementation of high editorial and creative standards affected visibility on search engines and compromised mobile responsiveness
STRATEGIES USED
RESULTS
Specialist Consulting Firm – New Business Development
SECTOR: CONSULTANCY
Problem Statement
STRATEGIES USED
RESULTS
Manufacturing – New Product Website
SECTOR: MANUFACTURING
Problem Statement
The business was pivoting into a new technology service product and needed a new website to support:
- Showcasing new products
- Showcase contextual solution
design - Demonstrate depth of
partnerships in the industry - A platform to influence policy
STRATEGIES USED
RESULTS
Events Company – New Site and Marketing
A start-up busines came to us to create a website with membership and ticketing functionality for their launch. Subsequently engaged with us to create a microsite and marketing to support their first festival event.
SECTOR: EVENTS
Problem Statement
STRATEGIES USED
RESULTS
Over the last 12 month period…
- Site visitors grew by a 700%
- Audience acquisition results were sufficient to give them the confidence to launch their first festival eventX. The event sold
out
Golf Club – New Site and Marketing
This club needed to attract new members and more casual golfers. They approached us to help them create a new, easier-to-maintain website, and to provide support for their marketing campaign.
SECTOR: SPORTS
Problem Statement
STRATEGIES USED
RESULTS
- Casual golfers up year on year over Summer peak by 120%
- The club chairman isn’t sharing the data, but has expressed happiness regarding new memberships
- The head greenkeeper can update the course status from
his phone in real time
Manufacturing – Lead generation
An established manufacturing business moved location and needed to support the Sales team by improving lead generation through their website. They engaged with us to create a multi-strand approach.
SECTOR: MANUFACTURING
Problem Statement
The business had changed physical location, and needed to increase their visibility online in order to acquire more customers.
Website traffic was low, and and Contacts via the website were almost non-existent.
STRATEGIES USED
- Keyword research and SEO
refresh. - Monthly SEO updates.
- Blog strategy and creation.
- Google Ads – the key area of focus for year 2
RESULTS
For the last full year …
- Traffic from Google ADs +117% from a 23% increase in Ad spend
- Reduction in cost per click of 32%, and reduction in cost per conversion of 60%
- Contacts to the business via the website up by 33%
Manufacturing – Strategy Development, New Website with B2B E-Commerce and Marketing support
An established business supplying light industrial products had multiple difficult-to-manage websites, under-potentialised online sales and websites focused on the English language, despite operating in multiple markets. They approached us to help them rework their strategy to make their internal operations more efficient, the customer journey easier, and to improve online sales