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Category: Paid Search

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Understanding Google’s Latest Search Results Page Update : A Comprehensive Guide

4 MINUTES TO READ

Google have updated the appearance of their search results pages for 2023 - here is our comprehensive guide as to what has changed, why, and what is new to look out for!

Why PPC is a Game-Changer for Lead Generation
Paid Search

Why PPC is a Game-Changer for Lead Generation

2 MINUTES TO READ

5 reasons why Pay Per Click Advertising is so powerful for lead generation.

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How to use negative keywords to target your PPC campaigns
Paid Search

How to use negative keywords to target your PPC campaigns

3 MINUTES TO READ

Using negative keywords in your PPC campaigns can be a powerful tool for boosting click-through rates and driving good quality traffic to your site.

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Understanding Google’s Latest Search Results Page Update : A Comprehensive Guide
News

Which are the best advertising platforms for B2B?

5 MINUTES TO READ

If you're not seeing the desired results from your current advertisements, it may be time to reassess your strategy or explore other digital advertising platforms.

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10 Blockers to Advertising Greatness – Part 4
Paid Search

10 Blockers to Advertising Greatness – Part 4

3 MINUTES TO READ

Wrapping up our 4 part series on the top issues confronting online advertisers. Find out the top issues and what you can do to address them ....

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10 Blockers to Advertising Greatness – Part 3
Paid Search

10 Blockers to Advertising Greatness – Part 3

3 MINUTES TO READ

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10 Blockers to Advertising Greatness – Part 2
Paid Search

10 Blockers to Advertising Greatness – Part 2

3 MINUTES TO READ

One of the best ways I’ve seen of articulating why brands fail in the paid search arena, has been the idea of 10 main blockers. Part 2 covers blockers 3-5...

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10 Blockers to Advertising Greatness – Part 1
Paid Search

10 Blockers to Advertising Greatness – Part 1

2 MINUTES TO READ

Why are you not achieving online advertising greatness? This is part 1 of a blog series explaining why and what you can do about it...

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8 tips for optimizing your Google Ads
Paid Search

8 tips for optimizing your Google Ads

3 MINUTES TO READ

How to make sure that your Google Ads are seen by the right audience

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.



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