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Topic: Paid Search
10 Blockers to Advertising Greatness – Part 4
Wrapping up our 4 part series on the top issues confronting online advertisers. Find out the top issues and what you can do to address them ....
10 Blockers to Advertising Greatness – Part 3
10 Blockers to Advertising Greatness – Part 2
One of the best ways I’ve seen of articulating why brands fail in the paid search arena, has been the idea of 10 main blockers. Part 2 covers blockers 3-5...
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10 Blockers to Advertising Greatness – Part 1
Why are you not achieving online advertising greatness? This is part 1 of a blog series explaining why and what you can do about it...
8 tips for optimizing your Google Ads
How to make sure that your Google Ads are seen by the right audience
How to combine your SEO and PPC strategies
It would be great if you could use the learning from your Paid Search campaigns to inform your organic SEO strategy wouldn’t it? Well, you can…
How to create great PPC landing pages
When your Pay Per Click campaign is just not converting on your website, it's time to look at your PPC Landing Pages
SEO vs PPC
When budgets are tight and you have to choose your marketing strategies carefully - how does SEO stack up against PPC?
The 7 deadly sins of Digital Marketing
As businesses increase their investment in Digital Marketing, which are the most common pitfalls they should avoid, and how should they avoid them?