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Topic: Marketing Strategy


How to plan your marketing budget
Planning your marketing budget can feel like gazing into a crystal ball - here are 5 steps to make sure your budget is built on solid foundations.


The New Way for B2B Marketing
B2B businesses have been going through their fair share of digital transformation over the last few years – is your business keeping up with the new ways?


How to pitch a new Digital Agency to your Senior Leadership Team
If you are considering switching up your marketing with a new digital agency, find out our top tips on getting your budget request signed off
Most Popular Articles
- How to plan your marketing budgetSeptember 25, 2023 | 5 MINUTES TO READ
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- How to pitch a new Digital Agency to your Senior Leadership TeamSeptember 12, 2023 | 6 MINUTES TO READ
- How to get customer insights wrongSeptember 11, 2023 | 3 MINUTES TO READ
- 5 steps for optimising your Google Business ProfileSeptember 4, 2023 | 3 MINUTES TO READ


How to get customer insights wrong
As a marketer, you will know your customer, what they want, what triggers them, how they behave … or do you?


QR codes – linking physical and digital worlds
The recent growth in QR code usage has been huge - find out why and how to create them for your business.


Would you like to dance?
What should you consider when you are marketing to a new customer profile (or market) for your business


Secrets from the top Digital Brands
What are the secrets behind the most successful Digital Brands? Find out about 3 changes you can make in your business to perform better online


Customer Acquisition Costs
What does it really cost your business to acquire profitable new customers?


Is Chat-GPT cheating for copywriters?
AI Copy Generation tools are now more accessible than ever before. As a copywriter, what are the pros and cons of using them?