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Topic: Marketing Data
Watch out for these common mistakes with GA4
WSI has been working with GA4 since its launch and has identified some common mistakes to be aware of that businesses make when setting up the platform.
How to get customer insights wrong
As a marketer, you will know your customer, what they want, what triggers them, how they behave … or do you?
7 measures of success for your Digital Marketing
When it comes to your digital marketing activity, are you focused on the right measures?
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What you need to know about GA4
Cross-over from Universal Analytics to GA4 happens on 1st July 2023. Are you ready?
6 Social Media metrics to track
When you invest time creating posts for your social media, shouldn’t you check how well your posts are doing?
Customer Acquisition Costs
What does it really cost your business to acquire profitable new customers?
What is your Domain Authority Score, and how can you increase it?
Do you see "Domain Authority" in your reports and wonder what it means, what a good score looks like and what you should be doing to improve it?
Digital Marketing Data Jargon Buster
Our Plain English Summary of common data terminology used in Digital Marketing
Google Analytics 4 – Actions to take now
Google offers a range of free reporting tools for business owners - the most used, Google Analytics, is being replaced by Google Analytics 4 on 1st July 2023. What action do you need to take?