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Topic: Content Marketing


Product Marketing or Content Marketing?
When should you use Product Marketing, and when should you focus on Content Marketing? In this article we look at the key differences and how to use them both to achieve your marketing goals


Is Chat-GPT cheating for copywriters?
AI Copy Generation tools are now more accessible than ever before. As a copywriter, what are the pros and cons of using them?


10 business blog mistakes
The most common mistakes people make when blogging for their business and how to avoid them
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Why does no-one 👍🏽 your Social Media posts?
With 4.6 billion Social Media users out there in the world, surely someone must like what you have to say? No? Here is our 8 point checklist as to how you can improve likes, comments and post shares


Use WordPress Blogs to boost your SEO
Blogging is not just an opportunity to help, inform and engage with your audience, it can also be a great tactic to support your SEO efforts.


How to use long-tail keywords
Long-tail keywords are a great way to attract customers looking for exactly what you have on offer. Find out why and how to use them effectively.


Content Planning for 2023
It's time to set up your content framework for the new year!


Looking for inspiration for your Social Media?
Social Media is part of Business today, so how do you keep your content fresh and inspiring?


What is Inbound Marketing?
Inbound marketing is a subset of Content marketing - we take a look at what it is and how to make it work for your business.