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Blog Author: Nicky McKenna

Nicky McKenna

Nicky spent over 15 years in a mix of C-suite and Consultancy roles in Multi-Channel Retail before swapping to the other side of the digital fence to become a Digital Advisor. She brings experience from own design and branded Luxury, Premium and High Street sectors across Clothing, Homewares, Furniture, Fragrance and Childrens’ categories. Nicky uses her depth of understanding of business strategy and tactics to get under the skin of a brand and to provide her clients with commercial solutions tailored to their specific business needs.
How to plan your marketing budget
Marketing Strategy

How to plan your marketing budget

7 MINUTES TO READ

The problem As you are setting your marketing budget for the upcoming year, it is...

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The New Way for B2B Marketing
Content Marketing

The New Way for B2B Marketing

4 MINUTES TO READ

The B2B Marketing Iceberg Many people think that B2B marketing is all about the sale,...

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How to pitch a new Digital Agency to your Senior Leadership Team
Marketing Strategy

How to pitch a new Digital Agency to your Senior Leadership Team

8 MINUTES TO READ

5 steps to preparing and delivering the perfect pitch for a new Digital Agency It’s...

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How to get customer insights wrong
Marketing Data

How to get customer insights wrong

4 MINUTES TO READ

8 common mistakes and how to avoid them   Knowing and understanding your customer is...

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5 steps for optimising your Google Business Profile
SEO

5 steps for optimising your Google Business Profile

5 MINUTES TO READ

If you own a business that relies on local clientele, you’ll know how important it...

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.



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