The Best Digital Marketing Insight and Advice
The WSI Digital Marketing Blog is your go-to-place for best practice, ideas and interesting issues on all things digital marketing related. Check out our latest posts on all the hot topics.
Why PPC is a Game-Changer for Lead Generation
November 27, 2023 | 2 MINUTES TO READ
5 reasons why Pay Per Click Advertising is so powerful for lead generation.
How to tell if content is written by AI
November 20, 2023 | 3 MINUTES TO READ
5 hints that a piece of content has been written by ChatGPT
Watch out for these common mistakes with GA4
November 13, 2023 | 3 MINUTES TO READ
WSI has been working with GA4 since its launch and has identified some common mistakes to be aware of that businesses make when setting up the platform.
Get started with AI in your business!
November 6, 2023 | 3 MINUTES TO READ
Using negative keywords in your PPC campaigns can be a powerful tool for boosting click-through rates and driving good quality traffic to your site.
How to use negative keywords to target your PPC campaigns
October 30, 2023 | 3 MINUTES TO READ
Using negative keywords in your PPC campaigns can be a powerful tool for boosting click-through rates and driving good quality traffic to your site.
Which are the best advertising platforms for B2B?
October 23, 2023 | 4 MINUTES TO READ
If you're not seeing the desired results from your current advertisements, it may be time to reassess your strategy or explore other digital advertising platforms.
Whose customer journey are your prospects on?
October 16, 2023 | 3 MINUTES TO READ
Why you should map your customer journey, and how to use a customer journey map to improve your sales pipeline.
How will AI affect your Google rankings?
October 9, 2023 | 4 MINUTES TO READ
AI is changing SEO. Here are our 8 principles for keeping your hard earned organic search engine rankings in the age of AI.
How to plan your marketing budget
September 25, 2023 | 5 MINUTES TO READ
Planning your marketing budget can feel like gazing into a crystal ball - here are 5 steps to make sure your budget is built on solid foundations.