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Bing’s new AI Powered Image Creator

Bing’s new AI Powered Image Creator
Summary: Microsoft are ahead of the game when it comes to AI powered image search - what does their new Image Creator tool mean for Marketers?

Does it drive you just a little mad when you are searching for an image for your blog, website or project and you have to trawl through several sites to get to a picture you are happy to use?

The image site filters are so often sub-optimal as they are dependant on how the image has been described, rather than the content of the image itself.

And, of course, there is always the risk of other similar sites to yours using the same stock photo.

In response to these challenges, Microsoft have launched the innovative Bing Image Creator powered by Dall-E as part of their $10bn investment in AI.

Microsofts Tweet launching Image creator

What is Bing Image Creator?

Bing Image Creator is a fantastic new tool that allows you to create stunning images quickly and easily. Whether you’re a blogger, social media marketer, or a small business owner, this tool can help you create high-quality images that capture your brand’s essence and stand out from the crowd.

So, what exactly does Bing Image Creator do? It’s a tool that allows you to create images from scratch or customize existing image templates. You can choose from a wide range of templates that cover various categories such as food, fashion, travel, and more. Once you’ve chosen an image template, you can customize it by adding text, changing the font, and changing the colour scheme. You can also add your own images or choose from the vast library of stock images available on Bing Image Creator.

One of the best things about this tool is that it’s incredibly user-friendly. You don’t need to be a graphic designer to use it. The interface is intuitive and straightforward, so you can start creating images right away. Bing Image Creator also has a range of features that make it stand out from other image creation tools. For example, it has an auto-enhance feature that automatically adjusts the brightness and contrast of your images, making them look even better.

Another great feature is the collaboration feature. This allows you to share your images with others, so you can get feedback and collaborate on projects. This is especially useful if you’re working with a team or if you’re outsourcing your image creation.

Overall, Bing Image Creator is an excellent tool for anyone who needs to create high-quality images quickly and easily. It’s user-friendly, has a wide range of templates and features, and is incredibly versatile. So, if you’re looking for a tool that can help you up your image game, look no further than Bing Image Creator.


Is Bing images a stock images provider?

The short answer is no, Bing Image Creator is not a stock images provider. However, it does allow you to search for images and customize them to your liking. While Bing Image Creator does not offer the same vast selection of images as a traditional stock images provider, it does allow you to add a personal touch to the images you do find.

One thing to keep in mind is that the images you find through Bing Image Creator may still be subject to copyright laws. It is important to check the licensing of any image you use, even if you have customized it.


How does Bing Image Creator work?

Firstly, users need to visit the Bing Image Creator website and select the type of image they want to create. There are various options available, including collage, grid, and stack, among others. Once the user has chosen the option that best suits their needs, they can start searching for images.

Bing Image Creator allows users to search for images using keywords, just like they would on the Bing search engine. The tool then searches through the vast database of images on Bing to find photos that match the user’s search terms. Users can refine their search results by selecting specific image orientations, colours, and sizes.

Once the user has found the images they want to use, they can drag and drop them onto the canvas. The tool allows users to resize, crop, and adjust the opacity of the images to create the perfect composition. Users can also add text to the image, adjust font size and colour, and even add a background colour or image. One of the most impressive features of Bing Image Creator is the ability to automatically create a colour palette based on the images used in the composition. This feature is incredibly useful for creating cohesive designs, and it ensures that the colours used in the image are harmonious.

Finally, users can save their finished image as a PNG file, which can be downloaded and used for personal or commercial purposes.


How do I get my own images on to Bing Image Creator?

Step 1: Choose a High-Quality Image

The first step is to choose a high-quality image that you want to use on Bing Image Creator. The image should be clear, crisp, and visually appealing. If you’re using a stock image, make sure that you have the appropriate license to use it.

Step 2: Resize and Optimize the Image

Before uploading the image to Bing Image Creator, it’s important to resize and optimize it. You want to make sure that the image is the right size for your intended use and that it loads quickly on your website or blog.

There are many tools available online that can help you resize and optimize your images. One of the best tools is Adobe Photoshop, but if you don’t have access to it, you can use free tools like Canva or PicResize.

Step 3: Upload the Image to Bing Image Creator

Once you’ve resized and optimized your image, it’s time to upload it to Bing Image Creator. To do this, go to the Bing Image Creator website and click on the ‘Create’ button. Then, choose the ‘Upload Image’ option and select the image that you want to use.

Step 4: Edit and Enhance the Image

After uploading the image, you’ll be taken to the Bing Image Creator editor. Here, you can edit and enhance the image to make it look even better. You can add text, change the colours, and even add filters to make the image stand out.

Step 5: Save and Use the Image

Once you’re happy with the image, it’s time to save it and use it on your website, blog, or social media platforms. To save the image, click on the ‘Save’ button and choose the appropriate format and size.


What does Bing Image Creator mean for Marketers?

The recent advancements in AI tools are game changing for marketers. The breadth of content that can be scanned and assimilated will add depth of content and efficiency to the way that anyone involved in content marketing is only just beginning to dream of.

As with any content marketing, the skill of the marketer is still needed to ensure that copy and images are on topic for your business, relevant to your audience, sound natural, aren’t repetitive and is written and used with an appropriate tone of voice.

We mustn’t forget Google either! Whilst Google’s AI is catching up, they still need you to give your images appropriate Alt-tags and Descriptions for search engine optimisation.



Generative AI is a fast moving area in the digital world right now, and new platforms are emerging at a rapid rate. Whether you use Bing Image Creator or an alternative products such as MidJourney, there are excellent tools out there for anyone who needs to create custom images quickly and easily.

So, if you’re looking for a fast and easy way to create custom images, give Bing Image Creator a try!


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