About WSI Digital Advisors

Nicky works with business owners and leadership teams to align digital marketing with clear, commercial goals. As co-founder of WSI Digital Advisors with Peter, she has spent the past five years helping clients—ranging from consultancies and manufacturers to multi-channel retailers—cut through complexity, and focus on what truly drives results.

She understands the pressures of trading, the complexity of brand management, and the realities of delivering growth in fast-paced, competitive markets. This combination of strategic insight and practical experience enables her to focus on the levers that make a difference—whether that’s refining a website’s role, improving customer acquisition, or integrating digital more effectively into the wider business plan.

Before founding WSI Digital Advisors, Nicky held senior leadership roles in a range of high-profile retail businesses spanning luxury, premium and high street sectors. Her background includes manufacturing, supply chain operations, and buying & merchandising, across categories such as fashion, furniture, fragrance and homewares. This depth of experience gives her a strong understanding of how brand, product and customer behaviour intersect—insight she brings to every client engagement to ensure digital activity is both commercially effective and creatively on point.