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Month: May 2023

News

Understanding Google’s Latest Search Results Page Update : A Comprehensive Guide

4 MINUTES TO READ

Google have updated the appearance of their search results pages for 2023 - here is our comprehensive guide as to what has changed, why, and what is new to look out for!

Why PPC is a Game-Changer for Lead Generation
Paid Search

Why PPC is a Game-Changer for Lead Generation

2 MINUTES TO READ

5 reasons why Pay Per Click Advertising is so powerful for lead generation.

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How to tell if content is written by AI
Artificial Intelligence

How to tell if content is written by AI

3 MINUTES TO READ

5 hints that a piece of content has been written by ChatGPT

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10 Blockers to Advertising Greatness – Part 1
Marketing Data

Watch out for these common mistakes with GA4

3 MINUTES TO READ

WSI has been working with GA4 since its launch and has identified some common mistakes to be aware of that businesses make when setting up the platform.

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Get started with AI in your business!
Artificial Intelligence

Get started with AI in your business!

3 MINUTES TO READ

We recognise that people buy from people, so when our customers are talking to us about how to get started with AI for their business, what do they want to know?

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How to use negative keywords to target your PPC campaigns
Paid Search

How to use negative keywords to target your PPC campaigns

3 MINUTES TO READ

Using negative keywords in your PPC campaigns can be a powerful tool for boosting click-through rates and driving good quality traffic to your site.

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Which are the best advertising platforms for B2B?
News

Which are the best advertising platforms for B2B?

4 MINUTES TO READ

If you're not seeing the desired results from your current advertisements, it may be time to reassess your strategy or explore other digital advertising platforms.

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Whose customer journey are your prospects on?
Content Marketing

Whose customer journey are your prospects on?

3 MINUTES TO READ

Why you should map your customer journey, and how to use a customer journey map to improve your sales pipeline.

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How will AI affect your Google rankings?
Artificial Intelligence

How will AI affect your Google rankings?

4 MINUTES TO READ

AI is changing SEO. Here are our 8 principles for keeping your hard earned organic search engine rankings in the age of AI.

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.



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